MediaTech Festival 2026 brought the industry together in Odense
MediaTech Festival 2026 has come to a close after two inspiring days in Odense, bringing together media professionals, technologists, and decision-makers from across the industry.
With more than 30 speakers from around the world, this year’s festival offered a strong programme focused on the key developments shaping the future of media. From AI and digital transformation to new workflows and business models, the sessions combined strategic perspectives with practical insights that participants can take back to their own organisations.
Beyond the stages, the festival created a vibrant space for dialogue and collaboration. Throughout the venue, conversations continued between sessions, at sponsor stands, and during informal meetups, highlighting the importance of connection across the media ecosystem.
The festival also featured exclusive events, including a dedicated AWS pre-event workshop exploring the potential of generative and agentic AI in media, as well as networking opportunities that allowed participants to connect in a more relaxed setting.
MediaTech Festival once again proved to be a key meeting point for the Scandinavian media tech community We’re already looking ahead to MediaTech Festival 2027, which will take place on 17–18 March. Next year, we aim to build on the success of MTF26 with an even more inspiring programme, featuring cutting-edge sessions, hands-on workshops, and opportunities to connect with the brightest minds in media and technology. Mark your calendars and get ready to join us in Odense for another two days of insights, innovation, and networking bringing together ideas, people, and technologies that are shaping the industry right now.
Here’s what participants had to say about their experience at MediaTech Festival 2026 and the insights they’re taking back to their organisations:
The MediaTech Festival is really a space where people primarily come to exchange ideas. What makes it work better than other events I attended is the mix: technologists, storytellers, researchers, executives from adjacent worlds. At a time of great change in media, getting out of our own bubbles is important, and the Festival made that feel easier.
While the content on stage is top-notch, the true value for me and Vimond Media Solutions lies in the meeting place itself – the opportunity to exchange experiences and build new connections within the industry. Massive respect to Media City Odense and their CEO Michael Jensen for setting the stage for one of the most exciting media tech events in Europe.
See you next year
We’re already looking ahead to MediaTech Festival 2027, which will take place on 17–18 March. Next year, we aim to build on the success of MTF26 with an even more inspiring programme, featuring cutting-edge sessions, hands-on workshops, and opportunities to connect with the brightest minds in media and technology. Mark your calendars and get ready to join us in Odense for another two days of insights, innovation, and networking.
