MCO member event:
From the inside: How JP/Politikens Hus work with AI
Odense, September 2, 2025, from 10 to 12
How does one of Denmark's largest media outlets work strategically and practically with artificial intelligence? And how do they balance technological innovation with preserving journalistic values? 🗞️
At our next member event on September 2, we will hear a presentation by Kasper Lindskow and Sara Inkeri Vardar from the AI unit at JP/Politikens Hus. They will give us a unique insight into how artificial intelligence is not just used as a technological tool – but as an integrated part of the media outlet's editorial and strategic development.
AI is playing an increasingly important role in the development of journalism and media, and JP/Politikens Hus is actively working to shape ethical, transparent and responsible AI practices that support the company's social responsibility. This is about automating internal processes and developing editorial tools - but also about ensuring that the technology is used to strengthen democracy through information, facts and debate.
Sara Inkeri Vardar will also share insights from her thesis on innovation in legacy media which focuses on how traditional media houses such as JP/Politikens Hus and Schibsted try to balance innovation with their editorial values and identity.
The event offers perspective – and focuses on the tension between journalism, technology and organizational culture.
Meet the speakers
Kasper Lindskow is Head of AI at JP/Politikens Hus. Since 2020 he has worked on the development and implementation of AI systems for news production and has led the research project Platform Intelligence in News. He is a member of WAN/IFRA’s AI advisory board and organiser of major events such as AI in Media and Nordic AI in Media Summit.
Sara Inkeri Vardar works with editorial use of AI in JP/Politikens Hus and helps drive initiatives such as Nordic AI in Media Summit and Artificial Intelligence in Media. She works with course development, internal knowledge-sharing and capacity building, and she has just submitted a thesis on innovation and internal barriers in large, established media outlets.
Practical information
The event will take place on September 2, 2025 from 10-12 at JFM at Banegårdspladsen 1, 5000 Odense. We will provide coffee, tea and light refreshments. For the first time, it is also possible to participate online. The event requires registration and is free for all MCO members.
You can look forward to a morning of professional immersion and inspiration - and insight into how artificial intelligence is used in a modern Danish media outlet💜
