MCO member event:
Hvordan er nyhedsinfluencere en magtfaktor?
News delivery is changing. Increasingly, it is not the traditional media and journalists who deliver the news to the public – but news influencers on social media, blogs and podcasts. With thousands of followers, strong personal brands and direct access to their audiences, they are helping to change the entire way we understand and share news.
This development raises a number of fundamental questions for both media, democracy and the public. What does it mean for the role of journalism when news reporting moves from editorial frameworks to personality-driven media? How do the algorithms of tech giants affect the public conversation? And are news influencers a democratic breakthrough that gives more voices a platform – or a democratic threat because they can create echo chambers and reinforce polarization?
På medlemsmødet i Media City Odense d. 9. december 2025 inviterer vi til et indblik i denne udvikling sammen med Camilla Mehlsen, digital medieanalytiker, forfatter og tidligere fellow ved Center for Journalistik, Syddansk Universitet. Camilla Mehlsen er netop aktuel med bogen “How are news influencers a power factor?” – the first comprehensive analysis of news influencers and their impact on our democracy.
Based on concrete cases, she shows how younger generations in particular are increasingly receiving news from personality-based media, and how this trend challenges the role of established media. In the book, she also gives ten suggestions on how we as a society can strengthen an informed public in a digital age.
The event is aimed at anyone who wants to understand how this development affects journalism, news consumption and the democratic conversation.
Practical information
Arrangementet afholdes d. 9. december 2025 klokken 10-11 online. Arrangementet kræver tilmelding, og det er gratis for alle MCO-medlemmer, samt studerende ved SDU og UCL.
We look forward to an inspiring morning of presentations, reflection and discussion on how the media industry can navigate in a time when news influencers and tech giants are increasingly setting the agenda.💜
