BUY YOUR TICKET TODAY – SEE YOU SOON
MCO MediaTech Festival 2023
FROM MAY 31 To JUNE 1
Experience the largest and most unique MediaTech Festival in Denmark, showcasing the latest trends in media, technology, communication, and production
Join the media and tech industry at the MCO MediaTech Festival 2023, a two-day conference packed with inspiration, knowledge, discussion, and networking opportunities at the state-of-the-art venue, G.A.S.A. The festival is relevant for anyone interested in media, communication, marketing, production, and technology.
Ahead of the festival, attend a variety of workshops in Odense that cover various topics in media, tech, and marketing. The program will be announced in early spring, so stay tuned!
With the theme “Everything is Connected,” the MCO MediaTech Festival 2023 emphasizes the importance of managing platforms, users, and data to succeed in the media, agency, and tech industries. Get ready for a dynamic and impactful program that is a must-attend for professionals in marketing, communication, media, tech, and production
Join the community: Attend the MCO MediaTech Festival to stay ahead of the curve in the media and technology industries, both locally and globally. With a focus on innovation and advancement, the festival is a must-attend event for those seeking inspiration and insights.
The festival brings together the brightest minds and top companies in the media technology industry, creating a diverse and dynamic network of attendees. Meet content creators, journalists, photographers, executives, producers, influencers, researchers, startups, and investors all working in or interested in the cutting-edge world of media technology. Don’t miss this opportunity to connect, learn, and grow with the best in the industry.
MCO MediaTech Festival 2023
PROGRAM & SPEAKERS
At MCO MediaTech Festival 2023, we strive to offer an outstanding program and bring together the most renowned and inspiring speakers to share their knowledge and expertise with you. We’re thrilled to announce a selection of confirmed speakers already, but please keep in mind that we’ll continue to update the program and add more speakers as we get closer to the event. Stay tuned for more exciting announcements!
:: MCO MediaTech Festival 2022 ::
WORKSHOPS & Events – MAY 30th
At MCO MediaTech Festival, it is possible to buy tickets for special, exclusive workshops with speakers from the top shelf. All our workshops will be held around the city of Odense and it will be a great way to teach hands-on skills and expand your professional network across industries and companies. If we sparked a light of interest in you, please keep an eye out for MCO MediaTech Festival 2023 for new special, exclusive workshops.
EVENT
Inspiration & Media Tech 2023
Rethink how you work, be inspired, and go new ways. MCO and TV 2 Fyn invites you to a day of inspiration and networking with some new mediatech companies that will shape the future of our industry.
Workshop
AI Empowerment: Transforming Copywriting and Creative Design
Learn how AI can enhance your writing skills and help overcome writer’s block. Discover its potential in creative fields and gain practical techniques for integrating it into your work. You’ll use ChatGPT to quickly re-edit, reduce cognitive load, and increase your text output. You’ll also explore AI’s impact on images, voice, and video, and gain hands-on experience with AI-based tools. Unleash your creativity with AI – join now!
WORKSHOP
Elevate Your Brand through Audience Research
Tuesday MAy 30th :: 12:30-2.30 PM :: Copenhagen
MCO MediaTech Festival 2022
WHAT PEOPLE SAID ABOUT THE FESTIVAL LAST YEAR
’’MediaTech Festival 2022 leverede et enestående program og en exceptionel afvikling. Meget imponeret.”
Stig Ørskov, CEO, JP/Politikens Hus
“Jeg er fyldt op med en masse nye input, inspiration, ideer og viden – og jeg glæder mig allerede til næste år!”
Line Gordon, Advokat & associeret partner hos AGENDA Advokater (LinkedIn post)
“This conference is by far the best event I have ever attended. The speakers are awe inspiring”.
Adam Leah, Creative Director at nxtedition (LinkedIn post)
ALL YOU NEED TO KNOW
PRACTICAL INFORMATION
We have collected all practical information about transport, parking, hotels and much more right here.
If there is something we have forgotten, please write to us at info@mediacityodense.dk
MCO MediaTech Festival sponsors
JOIN THE PARTY
BECOME A SPONSOR
Become an active player at the MCO MediaTech Festival in 2023 with a tailored sponsorship deal. The festival gives your company a unique opportunity to achieve maximum exposure for your brand targeted at a qualified audience.
As a sponsor at MCO MediaTech Festival your company will get:
- Visibility in the Odense business community and the national as well as the international media landscape
- New leads and potential customers as well as networking opportunities in the media industry
In addition, you support:
- The creation of a new festival that celebrates innovation in tech and media
- The cluster collaboration in Media City Odense, which develops the industry, celebrates collaboration and brands the city
Contact our external sponsor manager Marianne Zander Lindegaard, phone number: +45 28 96 41 96, email: mz@innovazion.dk
We are proud that our festival is supported by our founders
PROGRAM FOR MCO MEDIATECH FESTIVAL
PROGRAM WEDNESDAY
Theme: Democratisation
08:30-09:30 AM: Registration & Coffee
Media City Odense opens the doors to DOK5000 at 08.30.
– Registration
– Coffee and networking
09:30-09:45 AM: Welcome to Media City Odense MediaTech Festival (Opening Speech)
MAIN STAGE
Opening Speech: Why Connect & Innovate? Welcome to the summit with CEO of Media City Odense Anne Dyrehauge & Mayor in the City of Odense, Peter Rahbæk Juel.
09:45-10:30 AM: Keynote by Naja Nielsen, Digital Director, BBC News. Personal Public Service – the digital strategy of BBC News
MAIN STAGE
Naja will talk about BBC News digital strategy in Britain and across the world. Their plan is steeped in deep public service values around trust, transparency, and impartiality. Core elements are to showcase their local, national and global expertise, to deliver a valued daily habit through personalisation and to invest in product and experimentation.
10.30-11:15 AM: Interview on stage with Rikke Bekker, JFM, Carsten Topholt, TV 2 Danmark, Esben Seerup, TV 2 FYN, Peter Bro, SDU, Petter-Ole Jacobsen, Vizrt - Why do we need a Danish mediatech cluster? From media to mediatech.
MAIN STAGE
Interview on stage with:
Carsten Topholt, CFO at TV 2 Danmark A/S
Rikke Bekker, Editor in Chief, Fyns Amts Avis, JFM
Esben Seerup, CEO at TV 2 FYN
Peter Bro, Professor, Ph.D. & Head of center of Journalism, University of Southern Denmark, SDU
Lessons from Media City Bergen: Why Media Clusters Make Everybody Stronger. Petter-Ole Jacobsen, Head of Innovation, Vizrt
11:15-12:00 AM: Keynote by Mark Little, CEO at Kinzen - How to fight disinformation?
MAIN STAGE
Mark Little will share his journey from award-winning journalist to successful digital media entrepreneur on the global stage, creating Storyful, working at Twitter and his passion to prevent disinformation. He will also talk about the work Kinzen does to stop disinformation, why the problem is challenging to solve, and how this affects the future of news.
12:00-1:00 PM: LUNch & networking
Lounge area with food, bar and great atmosphere.
Track 1: Main Stage
1:00-1:30 PM: Keynote by John Murphy, Creative Director, BBC Sport. Tokyo to Beijing in 2 Green boxes
MAIN STAGE
How BBC Sport utilised virtual studio design and technology to create presentation environments for the Tokyo Summer Olympics and Beijing Winter Olympics. How it aided the whole virtual production being presented from green screen studios at Media City UK, Salford, England and the challenges creating it during the Covid pandemic.
1:30-2:15 PM: Panel discussion with Jannick Blaksmark, Head of Social and Creative, Kræftens Bekæmpelse & Brian Pabst, Digital redaktør, Faglige Seniorer og SeniorNews. Everyone can publish - how? // Unlikely media success.
MAIN STAGE
Can you succeed, as a media, if you are a union, a company or an organization? A big yes – if you watch this session. Danish Seniors have more the 150.000 subscribers on their newsletter – and they read it. The Danish Cancer Society have more than 300.000 active followers on facebook alone. Both cases act like they are a media – but how have they done it? Meet Jannick Blaksmark, Head of Social and Creative, Kræftens Bekæmpelse and Brian Pabst, Digital redaktør, Faglige Seniorer og SeniorNews.
Track 2: Theater Stage
12:30-1:15 PM: Fast Track To The Funniest and Most Interesting Examples of Media Started by Organisations and Companies. By Lasse Charley Pedersen, Willmore
THEATER STAGE
Is the time of traditional media over? All over – and all the time, organizations and companies bypass the traditional medias, and just start their own. In this fast track, Lasse Charley Pedersen, creative director of Willmore, give you the wildest, smartest and most revolutionizing new medias.
1:15-1:30 PM: short break
1:30-2:00 PM: The TV 2 Fyn Story - Story Centric workflow BY Jonas Mattsson, TV 2 FYN
THEATER STAGE
From a loose idea to a fully functional and integrated newsroom system where the possibilities are endless. The biggest change in the history of TV2 Fyn started out as nothing more than a sketch on a slide in power point, where we bought in on an idea without even seeing anything operational. This is our journey from a traditional silo based newsroom system to story centric workflow.
2:00-2:45 PM: Coffee & networking
Track 1: Main Stage
2:45-3:30 PM: panel discussion and interview with Viggo Lepoutre Ravn, Editor in Chief, JP Lokal and Jan Schouby, Editor in Chief, Århus Stiftstidende. The fight for local news in Denmark
MAIN STAGE
This past year the fight to reach local readers have intensified in Denmark. Jysk Fynske Medier and JP/Politikens Hus have each launched new initiatives to gain the same territory. In this session Editor in Chief of JP Lokal Viggo Lepoutre Ravn and Editor in Chief of Aarhus Stiftstidende Jan Schouby will give a presentation on each of their initiatives followed by a discussion moderated by Lasse Charley Pedersen from Willmore.
3.30-4.15 PM: Keynote by klas granström, editor in chief and publisher, expressen -The Digital Affair - How Expressen Works With Hybrid Business Reach, Digital Subscriptions and TV.
MAIN STAGE
Expressen from Sweden is one of the world’s first traditional print media to embrace digital development. The transformation from traditional newspaper to television station, even as an affiliate for CNN. All this with great success both financially and in terms of publishing.
4:15-5:00 PM: KEYNOTe by Morwen Williams, Director of UK Operations, BBC News - Diversity in MediaTech
MAIN STAGE
Morwen Williams will join this years Festival and touch upon subjects like Innovation and technology change at BBC, and try to answer the question: where are BBC now, and where do they want to go in the future? Moreover, Morwen is also very interested in how more women get involved in the media tech business.
5:00-? PM: DRINKS & networking
Track 2: Theater Stage
2:45-3:30 PM: Constructive and engaging journalism By Ulrik Haagerup, CEO Constructive Institute & Gerd Maria May, Founder of Room of Solutions
THEATER STAGE
3:30-4:00 PM: How to involve media users by listening systematically. BY Peter Skov Kragh Halling, CEO, HEARKEN EUROPE and Nanna Holst, Editor, TV 2 Lorry
THEATER STAGE
Hearken Europe is a world leader in listening technology, and TV2 Lorry is a public broadcaster in the Copenhagen area, who have taken the Hearken technology and practice to new levels. In this session, TV2 Lorry and Hearken Europe will present key take-aways from the first year of listening on the popular TV2 Lorry series “SPØRG OS (ASK US)”.
4:00-4:30 PM: Everyone can start and become a media by Jesper Skeel, founder & ceo, Willmore & Peter Ernstved, Editor & journalist, Olfi
THEATER STAGE
There is a revolution coming. It is very small but it changing the ways of medias. Niche medias have great success these years. Jesper Skeel, have helped many of them becoming a success, first as director at Altinget, today from the company Willmore. In this talk with Editor, Peter Ernstved, from OLFI (an independent newssite covering Danish defense and security politics) to uncover, how you create a success from nothing.
4:30-? PM: Tech stack event with drinks and networking. Share your strategy on digital distribution. Hosted by Teknologiens Mediehus
THEATER STAGE
As a result of the digitalisation of the media market, the newsletter has become one of the most important tools for many publishers to distribute news. Although the technique in its basic form is quite simple, there are many different methodological approaches that we would like to invite you to discuss with us in this workshop hosted by Teknologiens Mediehus.
Mette Rosendahl, CDO, will begin with an introduction to how Teknologiens Mediehus works with personalized newsletters, after which a discussion will be opened on topics such as:
PROGRAM FOR MCO MEDIATECH FESTIVAL
PROGRAM THURSDAY
Theme: AI & CONTENT ON DEMAND
08:30-09:30 AM: Registration & Coffee
Day 2 – Doors opens at 08.30
– Registration
– Coffee and Networking
09:30-10:30 AM: KEYNOTE By Lars Tvede, Chief investment Officer at Atlas Global Macro, & Claus Brix, CEO at Supertrends AG. A Look Into The Crystal Ball: The Next Big Supertrends
MAIN STAGE
Topic: A Look Into The Crystal Ball: The Next Big Supertrends
The world will belong to those, who can say what will happen. That is the whole idea of Supertrends: are you able to – with enough data, the right algorithms and the best brain – to say what will happen in one month, three months or years from now? Listen and learn when Lars Tvede, Chief investment Officer at Atlas Global Macro, & Claus Brix, CEO at Supertrends AG give you A Look Into The Crystal Ball: The Next Big Supertrends.
10:30-10:45 AM: SHORT break
Track 1: Main Stage
10:45-11:30 AM: Embracing the future with AI in the newsroom - 3 cases BY Claes Holger de Vreese, DDC, Jens Kaas Benner, Alexandra Instituttet & Kasper Lindskow, EB
MAIN STAGE
AI is already present in the newsroom. In this session we will get close to some of the things there are already there, and some coming in the near future.
Participants:
Claes Holger de Vreese, Professor University of Amsterdam & Director DDC, University of Southern Denmark, SDU,
Jens Kaas Benner, Head of AI & Data Analytics, Alexandra Instituttet
Kasper Lindskow, Ph.d., Head of Research and Innovation, Ekstra Bladet
11.30-12:00 PM: keynote by Henrik Teisbæk, Co-Founder & CEO, Veo. How to film 1 million football matches. The story of Veo
MAIN STAGE
VEO is a startup success story! It started with a simple problem; what to do, when you cannot watch you kids football game – the answer is VEO. CEO Henrik Teisbæk tells this story as a example of what great tech ideas can lead to. It all start with a challenge, a needs and a problem from the real world.
12:00-12:30 PM: Keynote by Andreas Marckmann Andreassen, editor in chief, markedsføring- 9 Ethical Principles In Automation (Robot Journalism) - The Eco System
MAIN STAGE
Robots write news, research stories, personalize news feeds, and much more. But as we integrate automation in the newsrooms, our journalistic ethics are at risk.
Andreas Marckmann Andreassen will present his 9 principles for safeguarding ethical standards in automated newsrooms. How do we ensure transparency, avoid bias, or secure checks and balances in the system? How do we take responsibility when technology inevitably fails?
The presentation is based on Andreas Marckmann Andreassen’s research as fellow at the University of Southern Denmark, building on 70+ interviews with media professionals, scholars and technologists – from New York Times and Stanford to Schibstedr the BBC.
Track 2: Theater Stage
10:45-11:45 aM: What does the young female tech talents want? Q&A with "IT Landsholdet", panel discussion with Rahul Yadav, TV 2 Danmark & Mette Reinholt Mortensen, Hesehuse
THEATER STAGE
Participants:
Julie Jensen, IT Landsholdet
Sofie Madsen, IT Landsholdet
Rahul Yadav, Chief Technology & Digital Officer, TV 2 Danmark
Mette Reinholt Mortensen, COO, Hesehuse
Kim-Yen Nguyen, Moderator
11:45-12:30 PM: Building with NDI - Connected everywhere. By PETTER-OLE JACOBSEN, HEAD OF INNOVATION, VIZRT
THEATER STAGE
NDI® is certainly one of the biggest technological breakthroughs in modern transmission technology. NDI® harnesses the power of Software, Computers, and Networks to make video creation and sharing accessible and fun for millions, helping fuel the software defined visual storytelling revolution. NDI makes video a standard part of every computer network, from common IT implementations to mobile environments and has changed the picture- giving everyone access to easy-to-use, high-quality video using the equipment they have today.
12:30-1:15 PM: Lunch & networking
1:15-2.00 PM: keynote BY Yusuf Omar, Co-founder of SEEN. The future of storytelling
MAIN STAGE
Have you seen the future of storytelling? Yusuf Omar is building one of the world’s fastest growing media startups. Learn how they reach millions of young people everyday. And see where the future is going. You ain’t Seen nothing yet!
2:00-2:15 PM: break
Track 1: Main Stage
2:15-3:00 PM: KEYNOTE by Fadi Radi, Head of Creatives, Al Arabiyah -TV Graphics of Tomorrow
MAIN STAGE
As the world leader in VR and AR, Al Arabiya’s graphics department under the leadership of Fadi Radi has long since shown how far one can go in visualizing elections and news stories. Fadi Radi is an experienced speaker, so come and experience his review of innovative graphic solutions for TV and web, in a world where only the imagination sets the limits.
3:00-3:30 PM: Keynote BY Bjørn Myreze, CEO and Founder, Myreze - The future of broadcast.
MAIN STAGE
Myreze were the first company in the world to use Unreal Engine to connect the real world with the virtual world. Björn will be talking about their pioneer days and where they think the future of virtual production will go.
Track 2: Theater Stage
2:00-2:30 PM: 5000 hours of remote production during the pandemic by Adde Granberg, CTO, SVT
THEATER STAGE
Listen and learn from when SVT in Sweden went from 0-5000 hours of remote production from 12 control rooms to two control rooms controlling 14 studios, challenges and possibilities in a efficient set up, and how Adde Granberg sees the future in media production.
2:30-3:00 PM: FAST TRACK: THE METAVERSE VS. THE MEDIA BY SOFIE HVITVED, COPENHAGEN INSTITUTE FOR FUTURES STUDIES.
THEATER STAGE
Someday we will all live in the metaverse – or so they say… In this Fast Trach, Sofie Hvitved from, Institute from Future Studies, will show the newest examples from the metaverse – so we all can learn what is real, what is comimg and whats not…
3:00-3:30 PM: Balanced computing for live distributed production BY Laurent Petit, SVP Products & Solutions at EVS
THEATER STAGE
Connectivity has allowed a whole new way of thinking about live production. Balanced computing is about optimizing where resources are distributed taking into account bandwidth, latency or resilience requirements. As a use case of that, we will also see how Artificial Intelligence can be introduced in live production thanks to this Balanced computing approach.
3:30-4:00 PM: Coffee & networking
Track 1: Main Stage
4:00-4:30 PM: keynote by Keld Reinicke, Media Advisor, KERE Media - Streaming Wars
MAIN STAGE
This is the time of streaming wars. The Giants are battling at great cost. But why and what will happen? Keld Renicke will take us through, what’s happening, who will, maybe, win. And what that will that mean?
4:30-5:30 PM: Pitch event - hosted by Future Media Hubs
MAIN STAGE
Meet the 5 selected startups at this years pitching event at MCO MediaTech Festival.
Congratulations to Geneea, Trollrensics, AdHash, MediaCatch and Questpass. See the pitch event hosted by Future Media Hubs on the main stage. The jury consist of Morten Andersen, Thomas Visti Jensen and Louise Brandstrup Zastrow.
Track 2: Theater Stage
4:00-4:30 PM: Building a house for 24/7 streaming on Twitch BY Eirik Solheim, Project Manager, Norwegian Broadcast Corporation
THEATER STAGE
NRK Beta, which is led by Eirik Solheim, has in all the years the group has existed raised the limits of what was thought possible. They were the ones who invented the concept of slow-TV, with, for example, many hours of transmission from a train journey through Norway. Through technology, they challenge journalism, for experiences for viewers that were not thought possible.
4:30-5:30 PM: Developing media services in a serverless world by Anders Nilsson, Senior Solutions Architect, AWS
THEATER STAGE
Developing media services in a serverless world
In today’s world, things change instantly, the stillness of the present can quickly be turned into news, and there is an ever-increasing demand for content, entertainment, and updates.
How do you cope with this and manage to build and architect media services in such an environment?
How do you design and code solutions that can cope with the speed of change, and the demand for reliability, availability, and security but still are agile and manageable?
Welcome to a session on best practices and possibilities of building media services for a cloud-based and serverless world using techniques and solutions provided by Amazon Web Services.
5:30-? PM: Drinks & networking
PROGRAM FOR MCO MEDIATECH FESTIVAL
PROGRAM FRIDAY
Theme: the tech giants
08:30-09:30 AM: Registration & Coffee
Day 3 – Doors opens at 08.30
– Registration
– Coffee and Networking
09:30-10:15 AM: KEYNOTE by Lars Silberbauer, Global Head of Brand, marketing and digital, The Olympics (IOC)
MAIN STAGE
Topic: Digital transformation
10:15-10:30 AM: SHORT break
10:30-11:15 AM: KEYNOTE by Dimitra Letsa, News & Publishers Strategic Partnerships, Nordics, Google. What’s next for Google and their partnerships with media
MAIN STAGE
Topic to be announced
11:15-12:00 AM: KEYNOTE BY Rasmus Høgdall, CREATIVE STRATEGIST - Denmark and Norway, META. The Metaverse, whats is it and where to find it
MAIN STAGE
12:00-1.00 PM: LUNCH & NETWORKing
1:00-2.00 PM: Panel discussion about DSA & DMA with Astrid haug, CEO, Astrid Haug Bureau, and Thomas Lue Lytzen, Director of Ad Sales & Tech, Ekstra Bladet.
MAIN STAGE
2:00-3:00 PM: Media and the Tech Giants in a New Era - panel discussion with Google, JP/Politikens Hus, Danske Medier and more.
MAIN STAGE
Participants:
Google: Christine Sørensen, Nordic Lead – Government Affairs and Public Policy, Google
Danske Medier: Christina Blaagaard, CEO, Teknologiens Mediehus & formand for Danske Medier
JP/Politikens Hus: Stig K. Ørskov, CEO
EU: Christel Schaldemose, Member of the European Parliament, Social Democrats
3:00-? PM: Danish "fredagsbar". Drinks & networking. Goodbye & see you next year.
PROGRAM FOR MCO MEDIATECH FESTIVAL
PROGRAM
Have a look at the program from the MediaTech Festival 2022 right here. We cannot wait to present this years program – stay tuned!
Practical informations
Den 31. maj - 1. juni 2023, kl. 08.00-18.00
MCO MediaTech Festival takes place in DOK5000, Havnegade 20, Odense C, 5000.
Entrance from Helsingborggade.
Registration:
You can sign up for the MCO MediaTech Festival right here..
The festival is made up of two tracks that you can choose from depending on your interest, experience, and needs. Before the festival, you will receive an email with information about the final program and a link where you will find all information about the festival.
Especially regarding the corona:
The festival follows regulations from the public authorities. Should there be further restrictions, which will mean that the festival cannot be completed, you will receive a refund.
Catering
The festival offers free coffee, tea and water. Food and other beverages can be purchased in the lounge area.
Accommodation in Odense:
You have several different options for staying overnight close to DOK5000 during the festival.
- HOTEL ODEON:
- HOTEL KNUDSENS GAARD:
Restaurants in Odense - MCO recommends:
If you are going to enjoy a good bite to eat one of the evenings in Odense, Media City Odense recommends the following restaurants:
- Storms Pakhus
Odense's answer to Street Food - A stone's throw from DOK5000. Here you can explore many exciting food stalls and bars. You can see more here.. - Kok & Vin is an authentic bistro that with lots of passion, enthusiasm and love serves tasty dishes in atmospheric surroundings right in the center. You can see more here..
- Restaurant No. 61 is centrally located in Odense, where food is served based on the southern French as well as classic bistro dishes. You can see more here..
- Café Skt. Gertrud is a cozy cafe in the center of Odense, inspired by the French Café-Brasserie culture. You can see more here..
- Madklubben is a restaurant with excellent food for reasonable money in the middle of Odense Centrum. You can see more here..
- Umashi is a Japanese restaurant with fantastic sushi in the center of Odense. You can see more here..
- Wokshop is authentic Thai food where you can dream away for a while with the Thai Cuisine. You can see more here..
Find your way to the MCO MediaTech Festival in DOK5000:
MCO MediaTech Festival is located a few kilometers from Odense C. The exact address is Havnegade 20, Odense C, 5000. Odense Rundt, som can help you find the easiest way to DOK5000.
Coming from abroad? Take the train from Copenhagen Airport to Odense. If you come from abroad to Denmark, the best option is to fly to Copenhagen. From there you will find direct trains to Odense. Travel time is approx. 1 hour and 11 minutes. You book your train journey here.
It is only a 15 minute walk from Odense train station to the festival venue. If you don't want to walk you will find buses and taxis right outside Odense train station. Find the bus schedule here.
Car parking:
If you come by car to DOK5000 you have the opportunity to park at Parkering Tværkajen or Tolderlundersvej and Windelsvej, which is a stone's throw from DOK5000. Be aware of any signs that may occur and any private parking areas.
Bicycle parking:
If you cycle to DOK5000 you can park your bike around DOK5000.
NOTE: Recommendation of bicycles in the bicycle parking is at your own risk
Photographers at the festival:
Photographers walk around the festival taking official photos for the MCO MediaTech Festival. The images can be used for marketing purposes. If an image of you is used that you do not like, you can request that it be deleted at any time. If you have any questions, please contact info@mediacityodense.dk
Are you from the press and want to get in touch with us?:
Contact us on info@mediacityodense.dk or on the phone 30 10 03 85.
Did you not find the answer to your question? Write to us! info@mediacityodense.dk
HOTEL & RESTAURANTS IN ODENSE
When you visit Odense, you have several options for finding a hotel. MCO recommend the following hotels, and some with special festival discount. We recommend you book as soon as possible as a big concert is sceduled the weekend following MCO MediaTech Festival.
HOTEL ODENSE
Hotel Knudsens Gaard
Pastoral idyll and beautiful surroundings are what defines your stay in the outer part of the city. The hotel offers you beautiful rooms, green surroundings outside and a top-class restaurant.
Save 20% of the daily price by using the campaign code “MCO”. The booking must be completed on the webpage www.knudsensgaard.dk, click “Book” and in right top corner type “MCO” to get the discount.
HOTEL ODEON
Hotel Odeon is an oasis of life and city vibes in the cozy H.C. Anderson district in the city center. A location with easy access to shopping, attractions, and restaurants – and not far away from the congress and cultural center ODEON and the popular new museum of H.C. Anderson.
Get 15% discount at Hotel Odeon and Hotel Odense with the campaign code “MTF23” when you book your room at www.hotelodeon.dk
Warm and lively atmosphere, good service, and a tasteful dinner is all something you can find in the city of Odense.
We recommend the following restaurants if you wish to end your day with a pleasant gastronomic experience.
- Experience the indoor street food marked in Odense "Storms Pakhus" located at the habour of Odense. Discover exciting and tasteful food trucks and bars. Read more here.
- "Kok & Vin" is an authentic bistro filled with passion, excitement, and love. They serve delicious dishes in a warm ambiance in the city center. Read more here.e.
- "Umashi" is a Japanese restaurant that serves amazing sushi in the city center. Read more here.e.
- You find ”Café Skt. Gertrud” in the vibrant and vigorous bar- and café area in the city center. The menu card is inspired by the French Café-Brasserie culture. Read more here.e.
- Get excellent food for reasonable money at “Madklubben”. The the location is near the popular bar- and café area in city center. Read more here.
- Let your imagination provide you with a trip to Thailand at "Wokshop", who serves authentic Thai food in the city center. Read more here.e.
-
Indulge your senses with traditional Japanese serving style at “Goma” where the chef designs a menu with small individual servings based on your preferences and appetite. Read more here.e.
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At "Klosterkroen" you will be served traditional Danish food in surroundings that take you back to a cozy old farmhouse. Read more here.e.
Lars Silberbauer
Global Head of Marketing, Brand & Digital, International Olympic Committee
New Keynote Speaker: Lars Silberbauer, Global Head of Marketing, Brand & Digital, International Olympic Committee
We are very pleased to present Lars Silberbauer as keynote speaker at the MediaTech Festival. Lars Silberbauer is Global Head of Marketing, Brand & Digital for the International Olympic Committee – IOC.At IOC Lars is responsible for all marketing functions and digital platforms when it comes to The Olympic Games in Beijing 2022 and beyond.
Lars Silberbauer is without doubt one of the country's sharpest minds in digital marketing – something that has successfully left its mark on several global brands worldwide. Including Lego and MTV Digital Studios. Lars Silberbauer will talk about digital success and lead us through his principles of transformation and change.
In addition, you also have the opportunity to be inspired by Lars Silberbauer at the unique workshop "Rebrand your brand" which will be held on the last day of the festival, Friday the 3rd of June. Here, Lars Silberbauer will go more in depth with digital and brand development - a journey into how companies and brands re-create themselves in a digital reality. Read more about the workshop at www.mediatechfestival.com, where you can also register. Please note that there are limited tickets for the workshop. here., hvor du også kan tilmelde dig.
Troels Mylenberg
Political editor, TV 2 Danmark A/S
HOST AND MODERATOR AT MCO MEDIATECH FESTIVAL
Troels Mylenberg
We are very pleased to present Troels Mylenberg as host and moderator at MediaTech Festival, who is a journalist and news host at TV 2 Denmark.
Troels Mylenberg is a journalist and news host at TV 2 Danmark, which is the Danish TV channel operated by the public service TV station TV 2 Danmark. Troels has a broad experience as host and great insight into the media's collaboration on Funen. He has before his time at TV 2 Denmark been development director and editor-in-chief at Jysk Fynske Medier. In addition, he has previously been head of the journalism program at the University of Southern Denmark (SDU) and been a political reporter and editor at, among others, Berlingske and Weekendavisen. Troels Mylenberg is also the author of several books on politics and journalism.
Meet Troels Mylenberg at the MediaTech Festival. You buy your ticket right here: https://www.mediacityodense.dk/mediatech-festival/
New Keynote Speaker: mark Little, CEO, KInzen
''How to fight disinformation'' by Mark Little at this year’s MediaTech Festival 2022 🥳
Mark Little is CEO and co-founder of Kinzen, an Irish-based start-up that fights disinformation. He’s got an impressive track record: Former TV news anchor, foreign correspondent, and head of Twitter's media team in Europe. He also founded the social news agency, Storyful. In the presentation Mark Little will share his journey from award-winning journalist to successful digital media entrepreneur on the global stage, creating Storyful, working at Twitter and his passion to prevent disinformation. (Wednesday June the 1th). You can buy your ticket right here: https://lnkd.in/e2dYX5sM
He will also talk about the work Kinzen does to stop disinformation, why the problem is challenging to solve, and how this affects the future of news.
Stay tuned for a powerful talk on the main stage on day 1 at MCO MediaTech Festival
New Keynote Speaker: Yusuf Omar , Co-Founder of Hashtag Our Stories.
We are pleased to present Yusuf Omar as keynote speaker at the MediaTech Festival.
Yusuf Omar is a multi-award winning journalist and co-founder of Hashtag Our Stories, a TEDx speaker and former CNN Senior Social Media Reporter on Snapchat. Former mobile editor of Hindustan Times in India, here he authorized 750 journalists to tell stories with the phones. He has been a foreign correspondent with only his phone since 2010 and covered the Syrian civil war. At Hashtag Our Stories, he empowers mobile video storytelling communities around the world.
In addition, you also have the opportunity to be inspired by Yusuf Omar at the unique workshop "Ready to find your Mojo? That's Mobile Journalism! ''. Join the community of over 20,000 people that Hashtag Our Stories (HOS) has trained in 140 You will learn how to tell innovative stories to young audiences just by using your phone.
The workshop is thus based on everything from filming and editing to making money from content on social media. The focus will be on storytelling tools, not rules!
The workshop starts at 09.30 and lasts approx. 2.5 hours. write to info@mediacityodense.dk for more information
ALBANI FONDEN STØTTER MEDIATECH FESTIVALEN
Odense, 11. maj 2022
Anne Dyrehauge var forbi Anarkist for at modtage en donation fra Albani Fonden til MCO MediaTech Festival 2022 🚀
Media City Odenseis proud that the Albani Foundation supports MediaTech Festival 2022, which will be held on 1-3. June in DOK5000 in Odense.
"We are extremely pleased with the support from the Albani Foundation. It gives us the opportunity to develop the MediaTech festival both in size and quality, so that we can create a fantastic meeting point and become wiser about the media technologies and trends that shape the future media landscape, ”says Anne Dyrehauge, director of Media City Odense.
Odense is a hotspot for media and entrepreneurship and with the MediaTech Festival we discuss the future within media and tech. The festival provides a fantastic opportunity to share experiences and discuss the technological future, network with existing and new connections and dive into new trends within the overall festival themes: Democratization, AI & automation and content on demand.
New Keynote Speaker: FaDi Radi, Director of Creative, Al Arabiya News Channel
Odense, 29. april 2022
With great pleasure, we present Fadi Radi as keynote speaker at the MediaTech Festival.
Fadi Radi er Director of Creative ved Al Arabiya News ChannelFadi Radi is the Director of Creative at Al Arabiya News Channel, an international Arabic 24/7 free-to-air news and current affairs channel with headquarter in Dubai. With more than 20 years of practical experience, Fadi Radi is an award-winning creative director focused on typography and branding. His background includes hands on experience in leading strategic corporate initiatives, directing flagship transformation programs focused on building state of the art and implementing new creative ideas and emerging technologies.
WE HAVE ENSURED THAT YOU CAN SLEEP WELL AT NIGHT.
Odense, 16. marts 2022
Are you going to spend the night at the festival? We have provided the best hotels in Odense at good prices, so you have the opportunity to stay close to Dok5000 during the festival.
With a ticket to MediaTech Festival, you can stay overnight in Odense at a fantastic price at Hotel Odion and Hotel Knudsens Gaard at some very attractive prices. All you have to do is book into one of the above hotels described below.
HOTEL ODEON
Hotel Odeon is an oasis in the vibrant cozy H.C. Andersen Kvarter, close to shopping, sights, restaurants - and just a stone's throw from the congress and culture house ODEON and the large, brand new museum H.C. Andersen's House.
You get 15% off the daily price by using the promotional code "MCO MediaTech Festival". Go in on www.hotelodeon.dk and select "Book now". After you have entered your information, the promotional code can be entered in the field "Promotional code", and then search for available rooms with a contract price.
HOTEL KNUDSENS GAARD
A stay in idyllic and cozy surroundings in the outer part of Odense. The hotel exudes history, and offers not only beautiful rooms, but also an absolutely top-class restaurant.
You get 20% on the daily price when you book per. telephone (63 11 43 11) or by e-mail info@knudsensgaard.dk
New Keynote Speaker: Morwen Williams, Head of UK Operations, BBC News.
Odense, 02. marts 2022
Vi kan med stor glæde præsentere Morwen Williams som keynote speaker ved MediaTech Festival, der er Head of UK Operations ved BBC News.
Morwen Williams delivers digital transformation, leading change and technological advances in broadcasting as well as directing all UK studios for BBC News.
Morwen har en baggrund indenfor nyheder, større logistiske planlægninger, multi-platform-udsendelser af særlige begivenheder, hvor hendes interesse især er på digital levering, IP-udsendelser, mobiljournalistisk og droner. Ydermere er hun interesseret i, hvordan vi får flere kvinder involveret i medieteknologibranchen.
Meet Morwen Williams on the main stage on Wednesday (day 1) at the MediaTech Festival.
The founders of Media city Odense support the mediatech festival
Odense, 23. februar 2022
Media City Odense (MCO) is established by Syddansk Universitet, TV 2 Danmark, TV 2 Fyn, Odense Kommune og Jysk Fynske Medier, der ligeledes er hovedpartnere på MediaTech Festival og dermed er med til at skabe Danmarks største og vigtigste MediaTech Festival indenfor Demokratisering, AI & automatisering samt Content on demand. De har en vigtig rolle, der er med til at sætte Odense på mediekortet.
"Festivalen bliver allerførste gang i Danmark, at folk fra medie- og tech-branchen direkte kan møde både hinanden – og de skarpeste hoveder inden for journalistik, indhold og tech lige nu. Det har vi alle brug for, så vi bliver klogere på de medieteknologier og trends, der former det fremtidige medielandskab. Vores ambition er at skabe spændende dage og et mødested med de nyeste opdagelser, de bedste praksisser og de spændende muligheder, som ny teknologi hele tiden giver os for at komme ud til brugerne med vores indhold," siger direktør for TV 2 Fyn, Esben Seerup, der ligeledes er bestyrelsesformand i Media City Odense.
Discount for founders and members of Media City Odense
The companies behind Media City Odense - TV 2 Denmark, Jysk Fynske Medier, the University of Southern Denmark and TV 2 Fyn - have already ensured free admission to the festival for all their employees. Is it you? So remember to use the discount code sent to your company when you sign up. OBS: Tryk på den orange tekst ’Indløs rabatkode’, tast rabatkoden ind og tryk ’indløs’ – så opdateres siden med priser til 0 kr.
Other members of Media City Odense also have the opportunity to buy admission to the festival at a unique MCO membership price. It is possible to buy one-day tickets for the festival's three days or partout tickets that give access to the entire festival. All you have to do is access the ticket sales via our website, where the ticket sales will clearly state the ticket price for MCO members.
New Keynote Speaker: Naja Nielsen, Digital Director BBC News
Odense, 23. februar 2022
With great pleasure, we present Naja Nielsen as keynote speaker at the MediaTech Festival.
Naja Nielsen is Digital Director at BBC News, where she manages BBC News' digital and social strategy as well as editorial output across BBC News' website, apps and social media as well as other third-party platforms. Together with senior colleagues in other BBC departments, she oversees the development of the BBC's news products and the relationship with external partners.
Naja Nielsen has previously been editor-in-chief of Orb Media in Washington D.C. Prior to that, she had a long career in DR, where she worked as a reporter, presenter, editor, news director and deputy director of the news director.
Meet Naja Nielsen on the main stage on Wednesday (day 1) at the MediaTech Festival.
Albani Fonden supports MCO MediaTech Festival 2022
Odense, 10. februar 2022
MediaTech Festival, which will be held for the first time in 2022 in Odense, has received DKK 200,000 in support from the Albani Foundation, which thus helps to create Denmark's first and largest MediaTech Festival.
"We are extremely proud that the Albani Foundation supports our festival. Together with the sponsorship from Odense Municipality and the support from Media City Odense's founders, we already have a solid foundation to create an excellent festival with high quality that can cement Odense as Denmark's hotspot for media technology, ”says Anne Dyrehauge, director of the media cluster Media City Odense, which arranges the festival.
The MCO MediaTech Festival is one of a total of 78 recipients selected by the Albani Foundation based on an application field of 1173.
New Keynote Speaker Angelos Frangopoulos, Chief Executive officer, GB News Limited.
Odense, 31. januar 2022
With great pleasure, we present Angelos Frangopoulos as keynote speaker at the MediaTech Festival.
Angelos Frangopoulos is the CEO of GB News, London's new 24-hour news and opinion channel, launched in June 2021. The channel competes with current UK channels Sky News and BBC News.
Angelos Frangopoulos has a long media career behind him, which is why he has also been a strong voice in the Australian media as CEO of Sky News and CEO of its parent company Australian News Channel.
Angelos Frangopoulos speaks on the main stage on Wednesday (day 1) at the MediaTech Festival.