Focus day
Vertical Video
2nd of June 2026
About our focus day
Vertical videos aren't as niche as they used to be. It has become a central component I modern content production, where platforms, user experience, and storytelling is changing at a rapid pace.
Den 2. juni inviterer Media City Odense til temadag med fokus på netop højkantsvideo. Her dykker vi ned i de formater, trends og workflows, der i dag skaber opmærksomhed, gennemslagskraft og effekt og ser på, hvordan du selv kan arbejde mere målrettet, effektivt og kreativt med højkantproduktion.
The Focus Day will provide you with a practical and modern overview of where vertical format production is heading, and what this means for content, technology and workflows within the sphere of high-stake production.
Who is the focus day relevant for?
Our Focus Day
- Content creators and editorial employees
- Organizers, journalists, and SoMe-specialists
- Technicians, producers, and developers
- Decision makers and strategists with managerial duties within content production
Whether you work alone, in a smaller team, or for a larger organization, you will be sure to gain new, practical knowledge you can transfer directly to your occupation.
practical info
📅 Date: 2nd of June 2026
📍 Location: MedieLab, Fyens Stiftstidende, Banegårdspladsen 1, 5000 Odense C
Focus day speakers:
Nanna Odmand Nielsen
TV2 Østjylland
About the keynote:
TV2 Østjylland has experienced a dramatic transpfortmation: from traditional tv-production to a digital media establishment, focusing on vertical video production. In her keynote, Nanna will be giving us a look into, how TV2 Østjylland has been working towards adapting their journalists and production crew to new platforms and user experiences.
The keynote will be combining experience and concrete measures, to share how to create engaging and effective storytelling in vertical form; from idea to final product.
Steven Feraru
Højkant.dk
About the keynote:
Steven will be sharing, how vertical form videos kan be used strategically on social media - as both an independent format, as well as to create strong clips for, for example, vodcasts. The keynote takes basis in concrete measures for brainstorming, storytelling, and execution, and gives us a look into what makes content work best on fx. TikTok, Reels, and Shorts.
Participants can expect to gain inspiration, useful implementations, as well as a better understanding of how to create content that works seamlessly on the individual platform, as well as catching viewers attention. This keynote is particularly relevant for content producers, but it’s equally valuable for anyone looking to understand how vertical video and short-form clips can be combined to create a cohesive, well-rounded format.
Oliver Springborg
Nordisk Film
About the keynote:
Hvordan laver man journalistik med autenticiteten fra en influencer og troværdigheden fra en klassisk avis? Og hvordan kan etablerede medier bruge creator-greb til at skabe indhold, der bryder igennem på algoritmen? Det er omdrejningspunktet for dette oplæg med Oliver Springborg.
Til daglig er han SoMe-redaktør og står i spidsen for den digitale satsning på Go’ morgen Danmark and Go’ aften Live, som bl.a. indebærer udviklingen af en ny TikTok-kanal. Samtidig driver han sin egen nyhedscreator-kanal, der rammer hundredtusindvis af unge danskere på TikTok og Instagram. I oplægget dykker han ned i data fra både Danmark og udlandet og analyserer journalistiske videoer, der har sat dagsordener på sociale medier.Til sidst præsenterer han det splinternye medie CHKD (udtales “checked”), et creator-drevet nyhedsmedie.
Mathieu Dehlinger
M6
About the keynote:
Victor Potrel
TheSoul Group
About the keynote:
Sponsorer
