For MCO-members!

((AFLYST)) Medlemsmøde med Lea Korsgaard: Lyd, læsere og langformat

**📣 Medlemsmødet med Lea Korsgaard er desværre blevet aflyst 📣**

**Vi må desværre meddele, at medlemsmødet den 7. maj er aflyst. Aflysningen skyldes uforudsete ændringer i Lea Korsgaards kalender, som gør det umuligt for hende at deltage. Det er naturligvis meget beklageligt, og vi forstår, hvis det skaber skuffelse. Vi håber på jeres forståelse og ser frem til at byde jer velkommen til nogle af vores kommende medlemsmøder.**

How do you create journalism that engages and retains readers – and what happens when a digital media agency puts audio in the driver's seat? You’ll get the answer when Media City Odense (MCO) invites you to a members’ meeting on Wednesday, May 7th, where Lea Korsgaard, Editor-in-Chief and co-founder of Zetland, will share her experiences.

Audio in the driver's seat

Zetland has made audio an integral part of its identity and works according to the mantra: "We put sound to the most important stories of our time". This has made a significant change in the way that Zetland reaches and engages its members. Today, more than 80% of Zetland-members choose to listen, rather than read the news, which has been a conscious- and strategic decision from the media's side- and has thus been a huge success.

Members as a core value

In addition to audio, Zetland has also revolutionized journalism by inviting readers behind the scenes. Members actively participate in everything from idea development and research to product development, and this close relationship is one of the reasons why Zetland is now a strong player in the Danish media market.

Focus on the future of journalism

Lea Korsgaard will tell us about the journey from text-based journalism to "audio-first"-journalism, and how Zetland will continue to develop in a rapidly changing media landscape. She will also unveil the major decisions and initiatives Zetland is facing in 2025.

Practical information

  • Location: 

  • Date: 

  • Time: 

  • Programme:

The event is free of charge for MCO-members, as well as students at SDU and UCL

Look forward to an inspiring morning where you'll gain new insights into audio journalism and learn how a digital media agency such as Zetland adapts to the evolving media landscape – with the voices and needs of its members at the center.

Look forward to seeing you at MCO!

 

AFLYST