Latest news from Media City Odense and our business partners

Nørgård Mikkelsen is a new member of Media City Odense

Odense, 22.juni 2022

Nørgård Mikkelsen is one of Denmark's strongest advertising and media agencies based in Odense and Copenhagen. They are specialists in digital strategy, brand and communication development.

It is with great pleasure that we at Media City Odense (MCO) can welcome the advertising and media agency Nørgård Mikkelsen into the cluster.

"Becoming part of Media City Odense plays a good part in our focus on constantly developing the agency's competencies. When we can do it in a way that also supports the development of our hometown - then it makes really good sense. We look forward to being part of Denmark's budding media tech cluster, where we can help develop competencies, put Odense on the map as a city with lots of attractive companies and thus jobs - also in our industry and thus support the positive development the city in general is in. ” says Kasper Kjærsgaard Jensen, CEO and partner at Nørgård Mikkelsen.

Nørgård Mikkelsen has been an instrumental savings partner for Media City Odense since the beginning of the cluster and has, among other things, developed the entire MCO's visual identity.

“It is fantastic that we now have Nørgård Mikkelsen officially on board the cluster. Our why is like them to create value and I believe there is a lot of value to create together, especially when we can put our ambitions for the city together. Nørgård Mikkelsen is a huge capacity, and I look forward to seeing what we can develop together, '' says Anne Dyrehauge, director at Media City Odense.

Nørgård Mikkelsen was created in 1967 by Ove Nørgård Mikkelsen. Today, they have +80 employees, of which about half are based at the port of Odense.

Read more about Nørgård Mikkelsen here:

Denmark's first and largest mediatech festival has been held!

Odense, 17. juni 2022

June 2022 will to that extent be remembered in Media City Odense.

The doors to MCO MediaTech Festival - Denmark's first and largest festival with a focus on the latest trends in media, tech, communication, production and marketing - were opened on Wednesday 1 June 2022 in DOK5000 in Odense. Here we gathered over 400 people for a 2.5 day conference with inspiration, new knowledge, debate and a lot of networking.

We are hugely overwhelmed by the start the festival has got and we look forward to kicking off the MCO MediaTech Festival 2023! We are announcing the dates for 2023 very soon - so stay tuned for our upcoming one nyhedsbreve as well as on our SoMe channels @Mediacityodense.

Do you want to have an influence on next year's festival? Then you can contribute to feedback here..

A big thank you to our sponsors

A huge thank you also goes to all our sponsors for making this year's MCO MediaTech Festival a huge success!

"Without our sponsors, this festival would simply not have been possible. We are grateful that they see the value the festival is creating for the entire industry and the surrounding ecosystem, locally, and internationally. It means everything to us, and we owe a big thank you to all of them," says Anne Scheel Nordestgaard Dyrehauge, CEO of Media City Odense.

If you or your company is interested in becoming a sponsor of MediaTech Festival 2023, please contact Anne Dyrehauge at

Winners of the People's Journalist Award

Odense, 17.juni 2022
De fynske medier – Fyens Stifstidende, Fyns Amts Avis og TV 2 Fyn – vinder Folkets Journalistpris for samarbejdet om valgfolkefester op til kommunalvalget 2021.  

Et stort tillykke til Fyens Stiftstidende, Fyns Amts Avis og TV 2 Fyn, der bliver de første vindere af Folkets Journalistpris. Prisen gives for de tre mediers inspirerende samarbejde om valgfolkefester op til kommunalvalget 2021.

The People's Journalist Award rewards journalism that enhances public discourse. The award pays tribute to journalism that unfolds the complexity of a case and sheds light on nuances rather than polarizing, journalism that arouses curiosity, creates trust and inspires it to change,

The three Funen media merged in true Media City Odense style. They took the public debate elsewhere and created a great deal of commitment both before, during and after the election.

A huge congratulation!

Read the full press release here.

Series competition at SDU creates closeness to the industry 

Odense, 14. juni 2022

A new project at SDU has just culminated and the winners of ‘STV-SDU's series competition’ have been found.

The Media Science program at SDU is part of the MCO collaboration and thus has a vision to create a bridge between students, researchers and the media production industry.

To concretize this vision, the project ‘STV-SDU's series competition’ has been launched to create matchmaking between talents, series ideas and the series production industry.

Between February 1 and May 20, current and former students from the two programs have entered the competition to develop the best TV series idea.

No less than 138 entered the competition, and after a tough elimination race, there were 7 groups left who pitched their series idea to a jury.
They fought to win the award for 'best pitch' and 'best research' - both awards sponsored by FilmFyn. As well as 'best series idea', which was won by Andreas Relster and Frederik Villads with the series Campisterne.

The project is here to stay and what is required is one or more production companies that prioritize spending time in developing and collaborating jointly with the students and SDU.
Values ​​are created for both the industry and the students. The industry gets a clear idea of ​​what talents it can draw on in the future and a number of series ideas.
The students gain experience in developing content in dialogue with the industry, relevant networks and new partners.

If you would like to hear more about the project, contact Heidi Philipsen, Associate Professor at the Faculty of Humanities at the University of Southern Denmark, at 

Welcome to nxtedition - new member of the cluster.

Odense, 26.maj 2022

We are pleased to announce nxtedition as a new member of Media City Odense.

nxtedition has taken a completely fresh and innovative approach to media production and delivery. Built using the latest software techniques, the modular elements of the system are fully virtualized, so you can build the functionality you need and run it on local computers or in the cloud. Users can focus on storytelling, not on the underlying technology.

"TV production and delivery is a collaborative process, so it makes good sense for us to contribute to the collaborative initiatives in Media City Odense," says Jon Plougmann, Head of Sales from nxtedition. "We look forward to working with the other members to share ideas about our products, technology and our way of doing business."

Meet nxtedition at MediaTech Festival. They participate every three days.

Read much more about nexedition here.

If you want to know more about how your company can become part of Media City Odense, contact Anne Dyrehauge at

Nyt medlem af media city odense: KOMMPRESS

Odense, 24. maj 2022

Welcome to KommPress - new member and partner in Media City Odense

It is great to be able to welcome KommPress as a new member of the cluster. KommPress is a PR and communication agency based in Odense and Aarhus, which solves the entire range of PR and communication tasks from strategy to execution.

“We are really happy to be part of Media City Odense and in that way support an important community for both the city and the media and communications industry. So far, we have followed Media City Odense on the sidelines, and it is an exciting network with some visionary thoughts. At KommPress, we have strong competencies within communication areas such as press consulting, content and video production as well as interest management, and we believe that together with the other members we can help fulfill Media City Odense's ambitions, just as we get the opportunity to strengthen and develop our competencies, ”says Peter Hørlüch, director of KommPress.

In addition to being part of the cluster, KommPress has become a close partner, among other things. to our MCO MediaTech Festival 2022, where they produce all video material. You can read more about the festival here:

We always have room for more members in the cluster, so get in touch with director Anne, hvis du er interesseret.

the program for this year's mediatech festival has now been announced

Odense, 13. arpil 2022

All participants expect a real party fireworks of cool keynotes at Denmark's first MediaTech Festival on 1-3. June. The program includes everything within media, tech, production and marketing, and there will be something for everyone from both home and abroad - so hurry to buy your ticket.

We are opening the doors to a Wednesday that will focus on democratization - both in terms of everyone being a medium, but also with sessions on digitization and diversity. On Thursday, we go more in depth with topics within AI & automation and content on demand, while Friday ends with a bang, where, among other things, we get wiser to the tech giants and gather key players for a debate the future within media and tech. 

Stay tuned - we will present a number of new keynotes over the next few weeks, which will help to give all festival participants inspiration, new knowledge and ensure lots of debate and networking.

And if you can not get enough at all, then there is also the opportunity to buy tickets for exclusive workshops within branding / marketing and mobile journalism.

local tv funen - new member of media city odense

Odense, 13. april 2022

Here at the office in Media City Odense, we love new members. We welcome the fact that we are growing month by month, and that more and more people can see the value of collaboration across industries and companies, which creates more innovation and pushes for positive changes in the industry and in the individual company.

That is why we are happy to welcome Lokal TV Fyn to the cluster. The station consists of a young team working with the Funen area and Odense. They act as a link in the local community across generations, where they create a unified starting point for development and communication.

“ Lokal TV Fyn er en helt særlig TV station. Vores mål er at skabe et nyt niveau i kvalitet og indhold inden for lokal-journalismen herunder lokal TV. For at de danske medier kan forblive relevante, centrale og vigtige aktører er det nødvendigt at tænke i nye baner. Derfor er vi glade og stolte over at indgå i et fælleskab med Media City Odense, hvor vi kan bidrage til en positiv, inkluderende og stærk udvikling af mediebranchen.

Local TV Fyn is a young editorial staff and one of our focus areas is to inspire and motivate young people for education and business. In addition, the editorial staff must strengthen young people's personal and professional competencies and act as a springboard into the media industry. We work daily with young volunteers who are curious about media production or who want a good community and here we are proud to see that Lokal TV Fyn is growing as part of the local community. As part of the new generation, we must ensure that the media industry can accommodate diversity. In this connection, we are very proud that the station has become a safe base for a large group of younger women who want to try their hand at the technical part of media production.

As a young editorial team, we also have a strong focus on digitization and the various opportunities that various platforms can offer. That's why we can be found in most places including TikTok, Instagram and Youtube.

Local TV Funen works in and with the local environment and we want to show that local TV still has a role to play when it comes to telling stories from the local area. " says Pernille Callesen Lorup, CEO of Lokal TV Fyn.

We always have room for more members in the cluster, so contact director Anne Dyrehauge ( if you are interested.

Together we create new projects

Odense, 10. Marts 2022

The month of March has just begun, and it has already hosted a host of events where MCO, in collaboration with our many partners, has helped form new projects for several parts of the media industry and the surrounding ecosystem. 

On Thursday 3 March, we gathered - in collaboration with TV 2 Denmark and TV 2 Fyn - people from the media industry for a joint workshop on the lack of employees within media tech production and support functions. Possible solutions and ideas were discussed and debated, and it clearly showed that cross-disciplinary collaboration creates new innovative development - one of the cornerstones of MCO.

The first steps towards a new film education
On Tuesday 1 March, UCL invited actors from Danish film and TV series production to a development seminar and presented the first steps towards a new film and TV series education on Funen in collaboration with SAM Productions APS, STV Production A / S, VisionDenmark, Nordisk Film, Mastiff, The Danish Film School, TV2 Drama, Instafilm, Odense Film Workshop, TV2 Fiction and Media City Odense.

This is happening as the Danish film and TV series industry storms out of there, and the industry feels an increasing need to train even more sharp heads and talents who can fill the 'roles' as line producers, production managers and production assistants. Together, industry and education people discussed needs, ambitious potentials and dreams for an upcoming film education, just as some initial contours were drawn for the education.

"I think it was a really positive step towards a new education. Good support and good atmosphere ", says Klaus Hansen, director at FilmFyn.

Du kan høre om branchens tanker og læse mere here.

On the same day, several production and XR companies were also gathered for a matchmaking workshop elsewhere at ULC to explore and try out new creative and business opportunities. The group will meet again in April, where we look forward to hearing about the results.

Morning meeting in collaboration with Willmore: The future can be predicted
On Monday, March 8, we invited in collaboration with Willmore to a morning meeting in Copenhagen. Together with Sofie Hvitved, Claus Rothoff Brix and Sune Steffen Hansen, we warmed up for our MediaTech Festival 2022. We dived into methods to look into the future via science - with a special focus on how it can be used in and by the media.

A morning with strong attendance, which offered interesting talks about the future: What will happen, how will it happen, and how to position oneself.

During the spring, we will, in collaboration with Willmore, hold a number of morning meetings, where we will go close to the crucial trends in the media industry, as part of our upcoming MediaTech Festival 2022, which will be held on 1-3. June in Odense.

Joint Funen collaboration on a good cause

Odense, 10. marts 2022

Funen helps Ukraine is a new collaboration between TV 2 Fyn, Fyens Stiftstidende and Fyns Amts Avis.

The three media houses will in the coming time together tell how the people of Fyn already help Ukrainians, how to contribute with what is most needed, and then they will also be responsible for events that inform about the invasion of Ukraine. 

The first event took place on Thursday 3 March at Middelfart City Hall, where a panel of politicians and aid organizations talked about how to best help Ukraine.

Several collaborative projects between the Funen media houses will follow in the coming time. In the meantime, you can read a lot more on the following platforms:,,, TV 2 Fyns Facebook and TV 2 Fyn Nyhedskanalen. 

The Albani Foundation supports the MCO MediaTech festival 2022

Odense, 2. Marts 2022

On Monday, February 28, was Anne Dyrehauge past Anarchist to receive a donation from the Albani Foundation to MCO MediaTech Festival 2022 

Media City Odenseis proud that the Albani Foundation supports MediaTech Festival 2022, which will be held on 1-3. June in DOK5000 in Odense.

"We are extremely pleased with the support from the Albani Foundation. It gives us the opportunity to develop the MediaTech festival both in size and quality, so that we can create a fantastic meeting point and become wiser about the media technologies and trends that shape the future media landscape, ”says Anne Dyrehauge, director of Media City Odense. 

Odense is a hotspot for media and entrepreneurship and with the MediaTech Festival we discuss the future within media and tech. The festival provides a fantastic opportunity to share experiences and discuss the technological future, network with existing and new connections and dive into new trends within the overall festival themes: Democratization, AI & automation and content on demand.

Welcome to Willmore - new member of the cluster

Odense, 2. februar 2022

We are pleased to announce Willmore as a new member and partner in Media City Odense.

Willmore helps media and organizations come out in a digital world with everything from understanding users to developing business models, choosing the right strategy and coming out with the right content.

''We are very pleased with the collaboration with Media City Odense. We share the same ideas and thoughts when we look at the media image of the future. It is a huge plus that together we can focus on the latest trends and share our network. At the same time, the MediaTech Festival in Odense this summer is something we have long believed was needed. So that Media City Odense wants us on the team, we are very proud of, '' says Jesper Skeel, director and partner of Willmore. He continues:

“The digital reality offers almost endless possibilities, but also a number of challenges. It is an approach to media and tech that Willmore and Media City Odense share by creating networks and debate. We want to offer know-how and concrete solutions - basically we just want to make it as easy to get out as possible if you want to be a medium. That we are now working together is very natural for both of us. ”

In addition to being part of the cluster, Willmore has become a close partner both for our MediaTech Festival 2022 and upcoming networking events. Our first networking event is a morning meeting in Copenhagen on Tuesday 8 March, where we focus on methods behind being able to look into the future via science - with special focus on how it can be used in and by the media. You can read more here the event here on the site.

Students must work with real challenges from the media industry

Odense, 3. februar 2022

Today, the subject 'Serial stories - a maker lab' has been kickstarted at SDU. 

Media City Odense is one of the partners behind the project, and we are constantly working to create new opportunities and paths for the students when they enter the labor market and work professionally with the media. This new "maker-lab" subject with the title "Serial stories" points right into the heart of that work.

In the subject, led by Bo Kampmann Walther (Media Studies, SDU) and Lene Heiselberg (Journalism, SDU), students from all over SDU meet in true genuine cross-faculty spirit not only their teachers, but also the industry, which comes with fresh "pains" in the inside pocket. Specifically TV 2 Fiction, TV 2 Funen and Heartbeats. The students have been assigned different cases with both content and conceptual elements that they have to work with, supported by knowledge of serial narratives - both in the world of fiction and journalism - so that "pains" can become "gains". Many thanks to Lasse from TV 2 Fyn, thanks to Alicia and Kathrine from TV 2 Fiktion and Peter Stenbæk from Heartbeat for your commitment and interesting cases.

For us who are behind it, it is exciting to kickstart the process and we look forward to following it. Maybe a new concept for measuring segments in the world of journalism will come out of it. Or maybe a new model to "build" fictions on multiple platforms!

UCL and Media City Odense Joins Forces

Odense, 1. februar 2022

UCL Business is now officially part of the media tech cluster Media City Odense (MCO).

We are pleased to welcome UCL Business's department for Business Development, Service & Experience Economy as a member of Media City Odense.

“Strong relations with the outside world are the foundation of our work with educational development and student involvement, where project and business development go hand in hand with (education) and competence development. That is why we are already entering the cluster with a single education and see it as a strategic relationship that is about a very concrete educational collaboration and educational innovation. Media City Odense has a fantastic vision and has many exciting perspectives for the educations in my department, ”says Jane Hansen, Head of Education for Business Development, Service & Experience Economics at UCL. She continues:

“In my department, we work with business development and experience economics, and we strive to target our educations to the wishes of the customers, our analyzes of the future labor market and our students' dreams. Media planning, project management, eSports, storytelling, behavioral design and entrepreneurship, also within mediatech, are some of the key words that are absolutely central to our development of the content of the educations. ”

UCL strengthens Media City Odense's ambition to build a bridge between business and educational institutions.

“UCL is an incredibly strong player, and we are so happy that we can now kickstart the collaboration with such a relevant part of their impressive education portfolio. We have several exciting projects in the pipeline together, including with our upcoming MediaTech Festival and in the work to ensure a competent workforce for the media tech industry, ”says Anne Dyrehauge, director of Media City Odense.

Collaboration on matchmaking XR workshops

In addition to the membership, Media City Odense also enters into a collaboration with UCL on two matchmaking XR workshops.

Both UCL and MCO support collaboration across industries that can explore and test new creative and business opportunities. That’s why XR developers, filmmakers, and content producers meet across the board twice during the spring to work on how existing narratives can be communicated via new visual, digital interactive, and creative serial content and game formats using XR.

"The goal is that in the process, new ideas emerge for how stories can be told, plus that there is a super good chance to meet exciting actors from our own as well as other industries," says Lars Bojen, who is the man behind the project and project manager in XR Lab in UCL's Department of Marketing, Digital Design and Development.

The two workshops are created with support from Vision Denmark's innovation pool and with support from FilmFyn.


Odense, 20. januar 2022

It is with great pleasure that we can now announce that ticket sales for our MediaTech Festival are in full swing and the preparations as well!

The MediaTech Festival will be held on 1-3. June in DOK5000 in Odense, where we gather the entire media and tech industry for a 2.5 day conference focusing on the latest trends in media, tech, communication and production.

We look to the future of media and technology. We bring together leading experts as well as the media tech industry's largest companies from home and abroad. In other words, it will be fireworks of new knowledge, inspiration, debate and networking, where among the participants you will meet content creators, journalists, developers, business leaders, producers, decision makers, researchers, startups and business angels who all work with or are interested in for cutting edge media technology.

“The festival will be the very first time in Denmark that people from the media and tech industry can directly meet both each other - and the sharpest minds in journalism, content and tech right now. We all need that, so we become wiser about the media technologies and trends that shape the future media landscape. Our ambition is to create exciting days and a meeting place with the latest discoveries, the best practices and the exciting opportunities that new technology constantly gives us to reach out to users with our content, ” siger direktør for TV 2 Fyn, Esben Seerup, der ligeledes er bestyrelsesformand i Media City Odense.

Discount for founders and members of Media City Odense 
The companies behind Media City Odense - TV 2 Denmark, Jysk Fynske Medier, the University of Southern Denmark and TV 2 Fyn - have already ensured free admission to the festival for all their employees. Is it you? So remember to use the discount code sent to your company when you sign up. OBS: Tryk på den orange tekst ’Indløs rabatkode’, tast rabatkoden ind og tryk ’indløs’ – så opdateres siden med priser til 0 kr.

Other members of Media City Odense also have the opportunity to buy admission to the festival at a unique MCO membership price. It is possible to buy one-day tickets for the festival's three days or partout tickets that give access to the entire festival. All you have to do is access the ticket sales via our website, where the ticket sales will clearly state the ticket price for MCO members.

On kan You buy your ticket and read much more about the festival, follow the news about presenters and find practical information.


Odense, 2o. januar 2022

We are pleased to announce Pixop as a new member of MCO. Pixop is a cloud-based service for upscaling and enhancing digital video using artificial intelligence, designed to help post-production companies, TV stations and film distributors monetize their digital archives to fit today's screens.

"Jon and I are very excited to officially be a part of Media City Odense. MCO's goal of becoming Denmark's most valuable and innovative mediatech cluster aligns closely with what we are working to achieve at Pixop. Our goal is to fully automate workflows and make it simple and effective for everyone to improve the quality and resolution of their footage. Our algorithms deliver a consistent result that is fully on par with what the newest technology gives, but at a significantly cheaper cost compared to traditional post-production. I have no doubt that this is the start of a long and fruitful collaboration. We are excited to see what the future holds,"says Morten Kolle, CEO of Pixop. 

MCO is extremely proud to have Pixop on board. Together we will strive to create growth, innovation and new knowledge. If you want to hear more, you can always contact us at

Readm more about Pixop here.

Artificial intelligence in the media under scrutiny

Odense, 8. december 2021

The parties behind the media tech cluster Media City Odense are joining forces on a new project at SDU, which will pave the way for utilizing new technologies and artificial intelligence (AI) even more around the editorial offices.

Digitization and AI are gaining more and more ground in the media industry, where the advent of new technologies has an impact on news production and the journalistic work process.

While many pay particular attention to the disadvantages and dangers of using AI in the newsroom, it also offers opportunities to free up time for core journalistic tasks and to strengthen democratic dialogue.

These are the aspects that a new research project at SDU must now help to shed more light on.

What does AI mean for the media industry? The project is a collaboration between SDU's Digital Democracy Center, Media City Odense, Jysk Fynske Medier, TV 2 and TV 2 Fyn, and it is the largest investment to date, which the founders of the strategic collaboration Media City Odense have joined forces on.

- We will examine how AI changes the news and the editorial processes, but also how it creates new jobs and collaborative relationships in the newsrooms. The question is what determines whether journalists and the media take the digital opportunities or distance themselves from them, says Claes de Vreese, who heads the Digital Democracy Center and is one of the researchers behind the study.

AI and the democratic conversation And that there is a need for more knowledge in the field, according to director of Media City Odense Anne Dyrehauge is absolutely crucial:

- If we in the media industry are to remain relevant to the Danes and the democratic conversation, we need to be at the forefront of the development of digital technologies and AI. It is absolutely crucial that the media play an active role, because otherwise we leave it to the tech giants and pure commercial forces to develop the digital technologies of the future.

She also would like the project to pave the way for greater interdisciplinary collaboration on the newsrooms.

- Journalists and developers have typically sat in separate parts of the media houses, but in the future I think we will see much more collaboration between content producers and developers. There is a lot to be gained by thinking about content and technology together, both for the collaboration on the editorial boards and also for the media users, says Anne Dyrehauge.

Read more here.

Succes for Startsups and mediatech

Odense, 6.december 2021

November was a fantastic month for democracy, startups and for media tech in general. Get an overview of it all here. 

The Funen media's collaboration on the election parties culminated two days before the local elections with over 600 participants at the election party in H. C. Andersen's House in Odense. Strong work across TV 2 Fyn, Fyns Amts Avis and Fyens Stiftstidende. 

The week before, there was the Odense Entrepreneurship Festival, where startups from the city were honored at several events, including Åbn i Google Oversæt • Odin Award, which gathered over 500 people for a bang of a party for the city's entrepreneurial environment. Here, Media City Odense was represented in this year's jury with director Anne Dyrehauge. 

Several of Media City Odense's startups have also made a positive impression in the past month.

Podup has been recorded on Microsoft for Startups, providing free access to a wealth of development resources from their product catalog and technologies, as well as coaching with a total value of up to $ 350,000 over a 5-year period.

MediaCatch was on stage at the event Artificial Intelligence in the Media 2021, which was held in Pressens Hus in Copenhagen with several hundred participants. Here they told how to use AI to create next gen media monitoring. The entire event was recorded, and you can therefore watch or re-watch the presentation with MediaCatch here..
On TV 2 Fyn, media tech was also nerded by ours
Innovation Summit 2021. The topic was DiNA, Mimir and the other ingredients in TV 2 Funen's "story centric workflow" system. Also on the day were TV 2 Funen's Norwegian partners, and there were participants from virtually all TV 2 regions, Danmarks Radio and TV 2 Danmark. 

We look forward to nerding even more media tech in December - and not least to following all the cool startups in their continued journey towards the stars. 

Merry Christmas and a good read!

new collaboration: media city odense & TV 2 PIX 

Odense, 6. december 2021


It is with great pleasure that we can present a new collaboration with TV 2 PIX. The collaboration agreement aims to create membership value for members of Media City Odense. 

As a member of the cluster, you get 20% at TV 2 PIX, where you get access to unique and beautiful genre images all the way back from TV 2's birth on 1 October 1988.  

- TV 2 PIX is TV 2 Denmark's archive of unique recordings that cherish the common stories that have shaped us and that we all remember - therefore it is fantastic that you as a member of Media City Odense get direct access - and a hefty discount - to dive into the stories and be inspired to create new innovative stories, says Anne Dyrehauge, director of Media City Odense. 

The new collaboration strengthens the media tech cluster and provides existing as well as new members with a concrete offer that can create value for all those who use video in their communication or production. 

Follow the link here. to get a taste of the unique footage that TV 2 PIX provides access to.

If you want to know more about how your company can become part of Media City Odense, contact Anne Dyrehauge at


Odense, 6.december 2021

Meet the subject "Serial stories: A maker-lab", spring 2022.

At MCO, we are constantly working to create new opportunities and paths for the students when they enter the labor market and work professionally with the media. A new "maker-lab" subject with the title "Serial stories" points right into the heart of that work.

In the subject, led by Bo Kampmann Walther (Media Studies, SDU) and Lene Heiselberg (Journalism, SDU), students from all over SDU meet in a true cross-faculty spirit not only by their teachers, but also by the industry, which comes with fresh ” pains ”in the inside pocket. Specifically TV 2 Fiction, TV 2 Fyn, Egmont and Aller. The students must work with them, supported by knowledge of serial narratives - both in the world of fiction and journalism - so that "pains" can become "gains".

Maybe a new concept for measuring segments in the world of journalism will come out of it. Or maybe a new model to "build" fictions on multiple platforms. And much more. For those of us who are behind and looking forward to the course of spring ’22, it's a bit like a Kinder egg: knowledge, reality and media. Homework? That's something we get for the industry!


Odense, 3.november 2021

The month of October was buzzing with activity in Media City Odense. 

On Thursday, the media cluster MCO took over the capital for the first time with an event in collaboration with Teknologiens Mediehus. The purpose was to showcase the tech stacks of four media houses for inspiration and debate, and it was a resounding success, which we already plan to repeat in the new year.  
The same evening, the first of a total of ten election parties on Funen premiered in connection with the local elections. It took place on Ærø and was broadcast live with debates, food stalls and analyzes. Valgfolkefesterne is a collaboration between Fyens Stiftstidende, Fyns Amts Avis, TV 2 Fyn and STV. 
Earlier this month, MCO was seriously kick-started at SDU with the conference ‘Discover Media City Odense’ targeted at employees with 60-70 participants and with contributions from TV 2, Jysk Fynske Medier and TV 2 Fyn. There are several exciting projects underway between the educational institution and the media companies, which we look forward to unveiling. 
At TV 2 on Kvægtorvet in Odense, 100 high school students from the city were entertained with the media technologies of the future in collaboration with the IT national team and Technology Denmark - an initiative to promote women in tech, which will last all year. 
We ended the month with a MediaBrunch in the old railway station, which dived into the media industry's post corona reality with interesting presentations from futurist Sofie Hvitved and Bo Kønskov from Abtion (known for the 4-day working week). 
Remember that you can always follow and register for our events on our website.

Local election coverage on TV 2 Fyn will be analyzed via ai

Odense, 22. oktober 2021

MediaCatch, startup in the media tech cluster Media City Odense (MCO), will analyze content from TV 2 Fyn across TV and web via machine learning during the upcoming municipal elections.

The key word for the whole project is curiosity. This is what the director of TV 2 Fyn, Esben Seerup, says:

“We are very excited about the collaboration with MediaCatch. Both because we get hyper-concrete knowledge along the way, so that our journalism in our four-week-long and very comprehensive municipal election campaign can be balanced and adjusted via the collected data. And because with the project we get to explore and test what we can achieve with the help of this type of media technology. We will build on that learning for future projects. ”

For example, MediaCatch must map screen time across geography and political affiliation with face recognition and the faces of Funen candidates. In addition, a survey of age and not least gender of all participants.

“The project is based on our existing platform, but we have added new modules to be able to deliver the data material that TV 2 Fyn wants. We have built a flexible platform that can be expanded as needed, ”says Filip Wallberg, CTO of MediaCatch.

MediaCatch is founded by three employees from the University of Southern Denmark. They have recently got a number of strong investors on board, which means that the company is really gaining momentum. These are names like Keld Reinicke, Henrik Juul and Jørgen Lindemann. The company is part of the burgeoning media tech cluster MCO in Odense together with, among others, TV 2 Fyn.


Odense, 5.oktober 2021

Artificial intelligence, 5G, machine learning, automation, citizen journalism, startup pitches and much, much more. It was on the program for this year's Future Week at Media City Bergen (MCB) in Norway last week, which attracted media tech enthusiasts from around the world both physically and online.   

Media City Odense was present physically to gather inspiration, create new business connections and to take the stage.

“MCB is a great source of inspiration for MCO, and it was therefore a real pleasure to finally be able to visit the cluster and see the energy and innovation that arises at the intersections between content production, tech, industry and university. We are very much looking forward to collaborating even more with Media City Bergen's cluster organization NCE Medier and their members in the future, ”says Media City Odense's director Anne Dyrehauge, who gave a presentation to Future Week about the plans and ambitions for the cluster collaboration in Odense.

Several of the streamed events at MCB Future Week are regularly posted online. Explore the program here..


Odense, 5. oktober 2021

We look forward to Thursday, when TV 2 opens the doors up to Kvægtorvet in Odense for high school students from all over Funen to show them the media technologies of the future.

This is Technology Denmark's first major event with the IT national team in collaboration with Media City Odense, the Technology Pact, High5girls and Odense Municipality.

The IT national team consists of female role models who at four major national events must show the valuable difference technology can make - and not least how many career opportunities there are in the media tech industry. The goal is to address the shortage of tech specialists by getting more young women to choose a STEM education (Science, Technology, Engineering and Mathematics).

From Media City Odense's side, we share the ambitions and look forward to an exciting event with an important topic.


Odense, 5. oktober 2021

Danish Magnus Bjerg, who is a freelancer for TV 2 in the USA, is the new owner of an Emmy for the deepfake project ’In Event og Moon Disaster’ i kategorien ’Outstanding Interactive Media’.

The Deepfake project is about the lunar landing in 1969 and what would have happened if the mission went wrong. Via deepfake technology, President Nixon is given a speech that was prepared for safety's sake - but which was never used. The project is created by Magnus Bjerg, Pakinam Amer, Jeff DelViscio, Halsey Burgund and Francesca Panetta. The latter we had the pleasure of having as a presenter for ours Show & Tell-arrangement on digital technologies and AI in September.

Huge congratulations to Magnus, Francesca and the rest of the team!

The journalist spoke to Magnus right after the award ceremony. Read the interview here.


Odense, 2.september 2021

MediaCatch was founded by three employees at SDU and has just closed an investment round featuring three smart investors who are now part of an active investor team around MediaCatch. These are big names behind the project. If you deal with the world of advertising, then you know who Henrik Juul is. If you are in the business world, the same applies to Jørgen Lindemann. And if you are in the media industry, you know Keld Reinicke.

Unique investors who, with their knowledge and help, must help MediaCatch enter the market. Henrik Juul, the one in Denmark, knows the most about the advertising industry. Jørgen Lundemann, who is a professional businessman with extensive experience with both large sponsorship contracts and with scaling companies. Keld Reinicke, who has an in-depth knowledge of all new media and old media.

With this capital increase, MediaCatch can lift its ambitions.

- We must scale both vertically and horizontally. It may well be that MediaCatch was founded in Denmark, but we are not just a Danish product. We have to travel to many countries with our technology and platform, says CEO Lars Damgaard Nielsen.

MediaCatch is the next generation audio and visual media intelligence software. The company does brand and media analysis and offers a range of products such as sponsorship analytics and media monitoring. Over the past year, MediaCatch has tested its software in collaboration with some of the largest Danish brands and organizations.

"We are extremely proud to have MediaCatch on board Media City Odense, and we are delighted to be part of the journey," says MCO's director Anne Dyrehauge.


Odense, 4. august 2021

We are pleased to officially welcome Podup as part of Media City Odense! Podup is a start-up media tech company that, among other things, will make it easier for podcasters and advertisers to find each other.

 "When you - like Podup - are a startup with great international ambitions, set in the world to solve a comprehensive problem in the rapidly growing podcast market, it is essential for us to find the right partners who can help fulfill the vision. For us, Media City Odense has been an obvious, and welcome, partner, and we can see enormous potential in the collaboration with MCO. It is also important for Podup that we, through the collaboration, can contribute to the creation of a strong Danish media tech cluster, where together we can help form the breeding ground for international media tech success in the future, which is an ambition that we are wildly excited about. We look forward to getting started and being able to enter into some valuable collaborations with MCO and their entire strong background, as well as their international network, ” siger Podup’s CEO Bjørn Barfoed Vestergaard.

Come by MCO to MediaBrunch in Odense and meet Podup on 13 August, where they will tell much more about their new platform. Read more and register for the event here on the site by selecting the "events" tab in the main menu.


Odense, 4. august 2021

SDU and Media City Odense are content partners when Play the Games' 25th anniversary conference comes to Odense Monday the 27th to Thursday the 30th of June next year. Odense has been chosen as the host city in close competition with three other Danish cities. The conference is internationally recognized for focusing on some of the difficult ethical and critical issues in sports and sports journalism.  

Read more here..  


Odense , 4. august 2021

At the end of August, Funen will be a mecca for film enthusiasts when both SVEND filmfest i Svendborg og Odense International Film Festival (OFF) jump-start. The program for both has now been laid and the nominees have been found. 

In addition to the recognized film award, Svendborg will be able to participate in a TECH TALK, where Peter Aalbæk from Zentropa and Amdi Kirkgaard from the virtual reality company Collective Flow will discuss what the technological development means for Danish film. Read more and sign up here.


Odense, 1. JULI 2021

June has been a busy month in the very best way. With corona and the associated restrictions on retreat, it has been possible to gather people and meet under the auspices of MCO for the first time. 

The steering groups from the founding members of Media City Odense were gathered at JFM for a presentation with Mikkel Christoffersen, director at Odense Robotics, and group work on possible future collaborative projects in the media tech cluster.

MCO's director Anne Dyrehauge and project manager Kathrine Resen Drud were also present when managers and employees from TV 2 Fyn, Fyns Amts Avis and Fyens Stiftstidende were gathered in Svendborg to kick off på the collaboration on 10 Funen election parties in relation to the local elections in November.

And most recently we were able to open the doors up to the old train station and our first MCO MediaBrunch with networking, inspiration, and refreshments! Kristian Josefsen, editor-in-chief at TV 2 SPORT, told about the future sports news on TV 2 PLAY and showed clips from new potential programs targeted streaming, which they have developed the ideas for during a Google Sprint on MCO's premises.

We are looking forward to kicking off even more events and projects starting after the summer holidays, so stay tuned and stay updated on


Odense , 1. juLi 2021

Congratulations to Klipworks from Media City Odense!

Klipworks won the title as ’most promising startup’ at this year's Dw Global Media Forum, where the focus was on disruption and innovation! Read more about the competition here. and find more information about Klipworks here..

New startup in Media City Odense collaborates with TV 2

Odense, 4. juni 2021

A new startup has become a member of Media City Odense (MCO) and they already work together with TV 2.

It is the company MediaCatch from MFI at SDU who now becomes a part of the media cluster.

“It is collaboration like this that Media City Odense is set in the world for. When we can combine the different disciplines and competencies across research, business and new media technologies, then MCO really shows what kind of potential is hidden in Odense, “ siger Carsten Topholt, finansdirektør i TV 2 og bestyrelsesmedlem i Media City Odense.

MediaCatch is the next generation audio and visual media intelligence software. The company has a media monitoring product on the market and also performs analyzes for major brands and companies. Common to everything the company does is that it is powered by unique software that analyzes media content in new ways. Using AI, algorithms and machine learning, MediaCatch can see, hear and understand what is going on in video, audio and text. They use proprietary technologies in e.g. logo and face recognition.

Must analyze content on TV 2's TV channels

There are several different parts of the technology, including face recognition that comes into play in connection with the collaboration with TV 2. As part of a project at SDU, MediaCatch must provide data about content on TV 2's and DR's TV channels for a period of time.

“We are very excited both to join MCO and to already be part of a project created across the media cluster. Our technology allows us to watch everything that TV 2 and DR broadcast 24 hours a day. Previously, you only looked at selected broadcasts, but our software allows you to get a more complete picture of what the content really looks like in entertainment, news, talk shows, sports programs, etc. ", fortæller CEO Lars Damgaard Nielsen.

MediaCatch was founded by three employees at SDU, and has received funding from media consultant and co-founder of this year's Danish startup VEO Technologies, Keld Reinicke.

For further information contact
Lars Damgaard Nielsen, CEO MediaCatch,, 93 507 587 or Anne Dyrehauge, CEO. Director Media City Odense,, 30 100 385.


Odense , 4. juni 2021

Tuesday MCOs CEO and project leader were able to cross the border and visit our neighbors down south for the first time.

On a sunny day in the middle of Hamburg Managing Partner at next media accelerator Christoph Hüning and Program Manager Julia Mandil shared their many years of experience with media tech and media tech startups. MCO had the opportunity to get a good insight into the work with their international accelerator program - over the years with the participation of several Danish startups. 

"There are several exciting collaboration opportunities, and we believe that it makes sense to use each other's networks, so that together we can strengthen the media and media tech startup environment in Europe and create more growth opportunities across borders," says CEO at MCO Anne Dyrehauge.

JFM explore AI with students

Odense, 6. maj 2021

Three students from SDU visited STEP in Odense last week to discuss their bachelor project in collaboration with JFM.

JFM have provided Patrick Nielsen, Frederik Helth and Mathias Kristiansen with access to data from the media group. The data gives the students a solid foundation to work with. And it also adds value to invite the students inside to collaborate, Dennis Vesti Brorsen, head of Data & Intelligence at STEP, says: 

- Meeting the students gives us an insight into what the students and the educations can contribute in our subject area. In this specific case an exciting and alternative proposal for the model we have developed for personalizing editorial content. 

The project inspires Media City Odense (MCO).

- It is projects like these that create close connections between the university and businesses. Students are given the opportunity to grappling real-world issues, and companies are given a chance to spot talent early. We need more of that, says Anne Dyrehauge, director of MCO. She attended the meeting at STEP. 

The bachelor project is about how to recommend a new article that has not yet registered reading behavior, using an algorithm that predicts an article's interest in specific user groups. Ahead is another sparring session between the students and STEP before the deadline for the project in June.


Odense , 6. maj 2021

We are happy to announce that Media City Odense will be a Community Partner at mcb tech .21 and will be attending this year's online conference on 10 June. Join us online, grab your tickets here: 

The conference is based on how big technological advances affect both business and society, and what opportunities and ethical dilemmas this entails.

Stay tuned for more information here on the site.


Odense, 8. april 2021

What is Media City Odense's mission, who are we for, and how do we achieve our ambitions?

That and much more we have spent the first months of 2021 figuring out. Before Easter, the work culminated when Media City Odense's strategy was presented to the board and approved. We have been looking forward to sharing it with you and now it is

You will find the strategy right here here.

TV 2 Sport and TV 2 Fyn innovates at Media City Odense

Odense , 8. april 2021

Last week, a small group of selected employees and managers from TV 2 Sport and TV 2 Fyn took over Media City Odense's premises in the old railway station to develop sports news for the future and TV 2 PLAY. A sprint is an innovation process developed by Google that in five days takes participants from inspiration to idea and ultimately action. Editor-in-chief from TV 2 Fyn Lasse Hørbye is trained in leading the process.

We look forward to seeing the result.

New project manager, office, and logo

Media City Odense is really taking shape, and therefore we have a bunch of news for you!

Today, for the first time, we can reveal our new visual identity. The O will be central to the logo, which illustrates collaboration, innovation and positive change, among other things. It is produced by Nørgård Mikkelsen, who has been a pleasure to work with. At the beginning of March, we were also able to welcome our new project manager Kathrine Resen Drud, who spent the first working day moving into MCO's new office in the old railway station at Østre Stationsvej 33 in Odense together with director Anne Dyrehauge.

MCO paves the way for cooperation with start-ups

Odense , 9. marts 2021

The media tech company Klipworks will be the first startup in Media City Odense. The collaboration is an attempt to shorten the distance between startups and the established media companies and to help create a hotspot for innovation in media and mediatech in the city.

New Fellow supported by MCO

Odense , 9. marts 2021

Malte Jørstad has been selected as Fyens Stiftstidende Fellow for the autumn of 2021 at Center for Journalism, where he will investigate how the media takes power over the distribution of journalism on social media. Media City Odense supports the project:

- It is important that the Danish media does not become a pawn in the tech giants' algorithms, but instead take up the fight - as well as play along. The idea of ​​learning from other industries that have more experience in this game is really good. We look forward to following the project, says Anne Dyrehauge.