For MCO-members!
MCO START-UP MINI FESTIVAL: FOUR GROUNDBREAKING ENTREPRENEURS TAKE THE STAGE ON 28 MAY
Odense · 28 May 2025 · 10:00 – 12:00 · JFM Medielab, Banegårdspladsen 1
Media City Odense (MCO) invites you to a festival-style members’ meeting where four trail-blazing start-ups shine a spotlight on today’s hottest media technologies. For two high-energy hours you’ll experience concise pitches, lively networking and plenty of inspiration—all under the banner MCO Start-up Mini Festival.
During the session you’ll meet four companies, each tackling a concrete challenge faced by the media and content industry.
Sasha ApS
Sasha tackles image abuse and identity theft in an online world awash with AI-generated content and eroding copyright protection. A patented, invisible “fingerprint” embedded in digital images lets the company trace copies across platforms—even after filenames, metadata or resolution have been altered. Photographers, media houses and brands finally gain an effective shield against unauthorised use.
Pixop
Pixop lets you elevate older HD SDR footage to 4K or HDR-like quality without rebuilding your post-production stack. Its cloud-based SaaS platform uses advanced AI models to remove noise, restore detail and dynamic range, and deliver files that drop straight into existing editing or playout workflows. TV stations, sports houses and streamers benefit from lower CAPEX, faster time-to-market and the chance to monetise archive “gold” that would otherwise gather dust or demand costly restoration.
FreshTracks
FreshTracks is revolutionising the creative hunt for the perfect sound—and now video, too. Where music and stock libraries once required hours of manual tag-based searching, FreshTracks uses AI-powered semantic search that understands intent, mood and tempo, cutting search time by up to 90 %. At the event they’ll unveil a world first: a video-search feature that serves up relevant clips the moment you describe a scene (“sunrise over mountains, aerial shot, smooth camera movement”).
Connie
Connie digitises contracts and consents for film, photo and TV producers, making “GDPR-compliance by default” a reality. The platform consolidates every agreement in one secure European cloud—fully eIDAS-compatible with all data hosted inside the EU. Automatic reminders, role-based access and offline-friendly e-signatures let production teams collect signatures in the field without juggling paperwork or third-party apps. The vision: give creators more time for creativity and less worry about legalities, while offering a data-privacy-first alternative to the US e-sign giants that dominate the market.
The programme features concise presentations followed by Q&A, peer sparring and informal networking before we wrap up at 12:00.
The event is free of charge, but registration is required.
MCO Start-up Mini Festival promises a morning packed with inspiration, insight and the ideas shaping tomorrow’s media landscape—all in the heart of Odense’s vibrant tech scene.
